Made to Stick is a book that will transform the way you communicate ideas. In this indispensable guide, we discover that sticky messages of all kinds - from the infamous "kidney-theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony - draw their power from the same six traits. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Meanwhile, people with important ideas - businesspeople, teachers, politicians, journalists, and others - struggle to make their ideas "stick." Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Kemper Fellowship for Teaching Excellence
Center for Faculty Development and Mentoringīob & Kathie Taylor Excellence in Teaching Awardīyron T.
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